Segment contacts by soft bounce event

You can now exclude recipients who soft bounced, giving you more control over who receives your next send!

How it works: When building a segment, select Campaign soft bounced as a condition and define a time window (e.g., Is Within the last 7 days). Then:

• If you send campaign A, any contact who soft bounced within that period will be captured in the segment. 

• You can send campaign B excluding the 20 soft bounced recipients.

• Furthermore, if a soft bounce is resolved within the time period you set (e.g., 7 days), they're automatically included back in the segment.

Why it matters: Segmenting your contacts by soft bounces protects your sender reputation without the need for any manual cleanup. 

The feature is available under Contacts → Segments.